Somewhere Else - Anywhere other than here and now



Bring wellingtons and a rubber duck.
Wisecrack for the day

Artists aren't really people. I'm actually 40 per cent papier mache.

Recommended soundtrack

So Tonight That I Might See
by Mazzy Star

Suggested reading

The Sense Of An Ending
by Julian Barnes

Somewhere Else

We are about the constant shift away from the ordinary; the persistent journey to create work that goes beyond the basal need to communicate.

Through our design and conceptual processes, we provide distilled solutions that translate strategy into visuals inextricably adding value to businesses. Together with our broad range of clients, we continually push to create unique works that are idea-driven, relevant, long-lasting and intelligently crafted.

Be it through branding, art direction, way-finding systems or anything in between, Somewhere Else strives to create works that can inspire, humor or even touch the audience.


Creative Director,

Prior to founding Somewhere Else in 2011, Yong spent 4.5 years as a senior designer at Asylum where he crafted a wide spectrum of projects. While at Asylum, his works have gone on to receive both local and international awards like the One Show and The Art Directors Club. Some of these works have also been featured in numerous publications worldwide.

Aside from his work commitments, Yong actively helps out in the design industry: having served jury duty for the Creative Circle Awards 2010 and Noise Singapore 2010, 2011. In August 2012, he completed a short lecturing stint at Temasek Polytechnic.

In his free time, he dreams of parallel universes.


  • Branding
  • Creative Direction
  • Brand Marks
  • Identity Systems
  • Brand Development
  • Brand Guidelines
  • Photo Art Direction
  • Naming and Copywriting
  • Environments
  • Branded Environments
  • Signage and Wayfinding
  • Screen
  • User Interface
  • Websites
  • Print
  • Books & Publications
  • Stationery
  • Collateral
  • Packaging
  • Posters
Somewhere Else

Applicants for internship, full-time/freelance positions, send your portfolios and CV to:

© Somewhere Else. All rights reserved. Unless otherwise indicated, all material on this site is copyrighted. No part of these pages, either text or images may be used for any purpose other than personal use, unless explicit authorisation is given by Somewhere Else. Reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means — electronic or otherwise, for reasons other than personal use, is strictly prohibited without prior permission.

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